Hello! Today I have a recap of Gen Beauty Toronto 2017 which was held last weekend. I went last year and was luke warm about the experience. This year I was generously invited by a friend to join in. I thought I would do a review of this year’s festivities in comparison to last year with also a look into the goodies we got.

If you’re interested in beauty, fashion or blogging, over the past couple of weeks your feed was probably clogged with posts about Gen Beauty. Generation Beauty (or Gen Beauty for short) is a conference related to beauty and social media where ‘gurus’, brands, and beauty lovers come together. Gen Beauty is put on by ipsy, the brand created by Michelle Phan. This was the first year the Gen Beauty conference came to Toronto after being in New York and LA previously.

This post will be my Gen Beauty experience. I wanted to go through booth by booth what happened, what the gifts looked like, and my general thoughts and suggestions about Gen Beauty (a very picture heavy post)! Just a note, I paid for my ticket and did not qualify for a creator pass.