*Purchased
Hi there! So one of the biggest pieces of beauty news as of late is that H&M has released a full beauty line. H&M has always had a few pieces here and there like nail polish and maybe a few eyeshadows. They were usually found right at the checkout and never really piqued my interest. When I first heard of this new line/department, I was definitely curious along with the rest of the internet. I ended up trekking out to the retail location to check out their displays and what they had!
Just a warning this will be a very picture heavy post! After all this you can check out what I picked up from the line!
When I first entered the renovated H&M I actually couldn’t find the beauty department. When an employee led me over, I was actually surprised how much smaller it was than I expected. It wasn’t really that small or anything, but it was in a corner of the women’s section. Maybe I was expecting some sort of Sephora or something, I don’t know haha.
All in all, a really decent selection of everything under the sun. Price-wise, think drugstore. Most things I saw were around $6-$15 with some exceptions. Not so bad considering that I think the drugstore is somewhat getting out of hand with their prices.
Now to what I got:
1. Pure Radiance Powder Blusher in Rosy Brown
I honestly couldn’t resit solely because of the packaging. After playing a bit and swatching, I would say it’s kinda meh. The pigmentation isn’t amazing, but I guess the box does say ‘sheer glow’. The packaging is super pretty if not a little cheap and plasticy feeling. I can definitely get over that though. I’ll have to try and experiment with this one!
2. Aqua Liquid Eyeliner in Fireworks
Just cause I can’t get enough of eyeliners. I was a bit disappointed with this actually as I didn’t realize, but it has flicks of glitter in it. Meh. But happy that it has a little brush liner which are usually some of my favourite applicators. I’m curious to see how it wears and if it flakes during the day.
3. Lip Fixation Primer
4. Medium Shading Brush
The brushes were what I was most excited for. I wasn’t leaving until I grabbed one! I would equate their two brush lines sort of like elf. The white handles were double ended and a bit cheaper than the black ones. I dislike double ended brushes just because I find them a bit hard to store. So far I’m impressed with the brush. It’s super fluffy and soft. For $6 bucks, why not!
All in all, I’m happy with my haul, but I think I was a bit trigger happy. The quality doesn’t feel mind blowing, but still a good price for some things. I deliberately steered clear of the eyeshadows and lip stuff just because I had a Colourpop order coming (and a haul will be up soon). I think it will take a while for the beauty community to get a real good grasp of how they feel about the H&M stuff just because it’s so vast with soooo many different offerings. My first impression is that it feels like a nice drugstore quality. Nothing awesome, but if you see something that piques your interest then try it out!
Have you tried any of the H&M Beauty stuff? What are your thoughts on the line?
Thanks for reading, hope you have a great day!
